Written by Erika Berardinucci; Owner of Bella Bridesmaids in Allentown, Pa
Senior Stylist: Stacy Hamm
Choosing the perfect bridesmaid dress can often feel like an overwhelming wedding to-do, but at Bella Bridesmaids Allentown, that task is our’s to make simple. Erika Berardinucci, the store owner, has a passionate and extensive experience helping brides find the “perfect” dresses that match their style, while also appealing to their bridesmaids.
Photography: Elle Studios: Nazareth, Pa
Bella Bridesmaids is the largest brick and mortar bridesmaid dress company across the country. The Allentown showroom is one of the newest, but Bella Bridesmaids has been doing this for more than 20 years. Bella Allentown opened in November 2018 in the heart of downtown Allentown. If you haven’t visited downtown Allentown yet, you don’t know what you’re missing. This city is alive, and I couldn’t wait to invest my business downtown.
With more than 60 stores across the country, brides and bridesmaids have the convenience of having an in-store experience, no matter where they live. The beautiful part of Allentown is how central we are to our other locations. We are just two hours from NYC, one hour from Philadelphia and many other showrooms on the east coast and around the US.
Photography: Cassi Claire Photography: New Jersey
The list of Bella locations is one of the best parts of this franchise. Bella Bridesmaids can go to any store, try on the dresses the bride selected, get measured by a stylist and then order online through the virtual showroom. It’s that easy! Then all of the dresses are ordered through the store the bride is registered with to ensure consistency & dye lot (if the same color).
Each Bella location offers a different selection of designers and styles. But, with such an established brand, Bella truly offers a dress for everyone. We carry a variety of styles from our trend worthy designers like Jenny Yoo, Hayley Paige, and Theia. We carry traditional bridesmaid styles from the Dessy Group & Bill Levkoff, to the untraditional convertible gowns from Twobirds & elegantly beaded gowns of Adrianna Papell.
Photography: Erin Joyce Photography: Allentown, Pa
We have something for everybody price wise, style and color. It’s awesome because we have helped select dresses whether that’s a 14-person bridal party, flower girls, and even mother of the bride/groom. Nothing is more fulfilling when the process comes full circle with the whole family.
The major question is, how do you know where to begin? Erika’s philosophy is this: If you want happy, comfortable bridesmaids, put them in dresses that they feel good in! Every body and style preference is different, but as a bride you can honor the people you love by choosing flattering dresses.
Photography: Rooted Image Photography: Fleetwood, Pa
Stacy Hamm, senior stylist at Bella Bridesmaids has a fashion/personal stylist background which gives her role at Bella Allentown a complete advantage. “Stacy is excellent at finding the best style for someone’s body. She knows which body shapes pair best with each dress. One of the first things Stacy asks for at Bella Bridesmaids Allentown is “Did you get your wedding dress? If so let us see!”
Photography: Nina Lily Photography: Allentown, Pa
Stacy is excellent at taking notes of the style and decorative elements of your wedding dress when shopping for bridesmaid dresses. She takes some of those themes and applies them to your bridesmaid dresses. It doesn’t have to be so literal — just because your dress is strapless doesn’t mean your bridesmaid dresses need to be — but they can be part of the same style family! Here’s some examples of what works best with certain style wedding gowns. If your wedding dress is:
Look for flowy dresses with special ruffle details and unique fabrics. Mix and match styles go really well with a boho dress!
Your dress probably has a lot of sparkle, so you might want to focus on matte fabrics like chiffon and crepe in elegant silhouettes. Think slits, fit-and-flares and black-tie sophistication.
Try simple, yet elegant styles like a halter or v-neckline. You could also play with interesting fabrics like fluid satin or velvet to add some texture! Many classic brides prefer to stick with one color or shades in the same color family to bring unity.
Look for styles that have a little twist to them. Maybe a strappy back or asymmetrical draping. Try playing with opposites; if your dress is fitted, look at full skirts and vice versa.
If you’re going for a funky, out-of-the-box wedding vibe, get creative! Play with mixed fabrics, styles and unexpected colors to give each member of your bridal party a different look.
Photography: Wesley Works Photography: Emmaus, Pa
It sounds really silly but the moment we love during an appointment when the bride says, ‘That’s it, this is the dress!’ She is so relieved and happy to be done with what is one of the hardest parts of planning. That is such a huge moment because we feel we have really helped the bride complete her vision. Nothing is more exciting! Time to pop the champagne!
And while the dresses aren’t made to measure, the team at Bella Bridesmaids can help each bridesmaid find a local tailor for their alterations. We have preferred seamstress’s that we work with day in and day out who know our product well. They love working with us.
From helping to choose the perfect bridesmaid combo, to delivering the dresses that match your wedding perfectly, Bella Bridesmaids Allentown is your go to place for dressing your ‘maids!
More from Bella Bridesmaids Allentown: Bella Bridesmaids: Lehigh Valley Bridesmaid Dress Showroom; Soft And Warm, Romantic And Chic: A Multi-Perspective Styled Shoot; Tropical Nouveau: Wedding Floral Trend; Brooke And Tyler: Classic Elegance.