Author: Erika Berardinucci

5 Star Review: "I cannot thank Bella Bridesmaids enough for providing such a wonderful experience!! Erika and her team were super friendly and made the entire process so easy. After my initial appointment, Erika went out of her way to track down dresses that weren't at the Allentown location. She was also extremely responsive and went out of her way to ensure that everything was perfect!" Read more reviews here. Erika Berardinucci, owner of Bella Bridesmaids Allentown, realized that the Lehigh Valley needed a showroom that focused primarily on the bridal party. “At Bella Bridesmaids Allentown, we know that every bride has her own vision and each bridesmaid is unique. “I want to give the bride the feeling when she walks through our doors, that we will help her find that perfect dress for her bridesmaids.” Bella Bridesmaids Allentown opened in November 2018, in the heart of downtown Allentown. The showroom is across the street from the beautifully restored Vault 634 and around the corner from the PPL Center. At Bella Bridesmaids, we have the largest collection of bridesmaid dresses from the world’s leading designers in all of our Bella showrooms. From Jenny Yoo, Hayley Paige, Watters, Monique Lhuillier, and many more. “What I love about Bella is the versatility in all of our designers. From lavish chiffon gowns, to convertible jumpsuits, to floor length beaded gowns, our styles are one that ladies truly love to wear again and again.” Bella Bridesmaids allows brides and bridesmaids to experience our virtual showrooms across the country. First, the bride and a few of her bridesmaids attend the initial in-shop appointment. It is here that the small group will work directly with a stylist to determine colors and styles they’re looking for. After, the stylist will put together a virtual showroom, inviting the bride and bridesmaids to weigh in on the dresses. Essentially, everything the bride saw in the store that day, she will be able to access online all in one place. Then her bridesmaids can vote on their top dress of choice. The showroom keeps track of important dates, clocking in how many days you have to select a dress and order it before the big day. Its that easy! “With the way our generation shops, creating the virtual showroom brings in that that online feel.” People want the virtual element and the in-store experience, and we believe it’s the best way to bring the two together. Erika and her team at Bella Allentown are ready to help bring your vision to life!